Dan Goldgeier

There's nothing less transparent in the agency world than account reviews and new business pitches. It's a labyrinth of consultants, PowerPoint decks, pitches, and maneuvering of all kinds. But on Thursday, Jordan Kretchmer, Vice President of Brand for The Current Network, turned the whole agency review process on its ear with a TwitteRFP, calling for agencies to toss their names in for consideration via …

Continue Reading about TwitteRFP Works For Current TV Review–And Gets Me Directly Involved →

I've written before about Adweek's lack of focus, which led me to stop subscribing after 15 years. This year's Agency Report Card special report shows how little interest Adweek has in covering advertising agencies. Never mind the strange management and revenue grades, which don't seem to have much bearing on an agency's health. The magazine used to highlight national and regional agencies, and many many more of …

Continue Reading about Adweek’s Agency Report Cards Deserve A Failing Grade →

Since they formed it about a year and a half ago, Enfatico, the agency formed by WPP to service Dell, has been a favorite target of many bloggers who deemed it an ill-fated venture. Well, they were right: Effective immediately, Enfatico will no longer be a stand-alone company under the WPP banner but part of the Y&R portfolio of agency brands, which include Y&R Advertising, Wunderman, Burson-Marsteller and Landor. …

Continue Reading about Enfatico Folds Into Y&R–To The Surprise Of Very Few →

Recently, one of our clients specifically requested that I be assigned to a project. Gotta admit, it felt nice to be in demand like that. So few clients know who really does the day-in, day-out work at an ad agency. And that hurts the relationship, and the work in general: Most clients just aren't interested in the workings of their agencies, even if the people doing the work can provide better insight on the …

Continue Reading about Couples Counseling For The Agency-Client Relationship →

Look, I know agency folks love to gripe about clients. It's a push-pull relationship where both agency and client often work at cross-purposes. But agencies should strive to express some level of gratitude and dedication to the clients they serve. Particularly in public forums. Clients deserve that. And this Newsweek article about Peter Arnell, who recently redesigned Tropicana's packaging, demonstrates exactly why …

Continue Reading about Tropicana’s CEO Needs To Stop Drinking The Arnell Kool-Aid →

Award show in the Middle East + Religious Imagery + Fake ad = Probably not a very good idea. From Campaign Magazine: The Dubai Lynx has removed all of FP7 Doha's winning work for Samsung from its website following a request by the Korean electronics company. The move has been made in response to the religious fall-out in Lebanon caused by an FP7 Doha ad featuring Jesus taking a photograph of a group of nuns with the …

Continue Reading about Someone’s Going To Hell For This Award-Winning Scam Ad →