Recently, one of our clients specifically requested that I be assigned to a project. Gotta admit, it felt nice to be in demand like that.
So few clients know who really does the day-in, day-out work at an ad agency. And that hurts the relationship, and the work in general:
Most clients just aren’t interested in the workings of their agencies, even if the people doing the work can provide better insight on the business or the client-agency relationship–which they often can, just from living with the account.
The ball is in the marketer’s court. They need to ask–and demand–to meet the very people who do the work. Not just the agency people who serve as stand-ins during a new business pitch.
It’s the subject of my new column on TalentZoo.com
