Getting Back To Basics With Great Writing

Every now and then (or more like all the time), I need to remind myself that there’s an art form to great writing and concepting. In the day-to-day, get-it-out-now world of advertising, we need to keep the basics in mind.
Over at I Have An Idea, there’s a wonderful article by Suzanne Pope, GCD of John Street in Toronto. Using dozens upon dozens of examples, she points out how great headlines and great concepts drive advertising.
She breaks it down into thematics: Hyperbole, Paradox, Personification, etc. But don’t take my word for it. Check it out. It’s a must read, and a great reference.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.