Adpulp
Advertising News and Know-How
Saw this spot on TV today. This ad for DriveTime, a company that gives car loans to people with bad credit, seems a bit...too slick these days. They've got other spots to choose from. I think a media department somewhere missed the boat. …
Continue Reading about An Oily Ad Seems A Little Wrong Right Now →
Advertising agencies are quickly developing a reputation for acting slowly. Sure, some days it feels like work gets produced fast and on the fly, but today's reality is that you can create ads and other content in a matter of hours and days, not weeks and months. Many agencies aren't built for that. But for nimble agencies and small businesses who want get messages out there, take a look at Marketing in the Moment: …
Continue Reading about Marketing In The Moment Looks At Right Here, Right Now →
It's very true that everything you do or post on web, along with everything that's said about you, lives forever and can spread like wildfire. The law is always several steps behind technology and it's incumbent upon you, or your business if you own one, to make sure you're protected. Which is a perfect reason to check out Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier by …
Continue Reading about Wild West 2.0 Helps You Keep An Eye On The Intertubes →
It's always interesting to see how the ad business gets reported in mainstream press. Today's Wall Street Journal looks at the open vacancies for Chief Creative Officers at big shops: While ad chiefs are eager to tap top creative talent that can work in the digital realm, they say the bigger priority is finding someone who can break down the walls that exist inside ad firms and get people with different skills to …
Jeroen Bours is the CEO at Darling Agency in New York. But in a past life, he was an ECD at Ogilvy and one of the creators of BP's "Beyond Petroleum" campaign. He made a comment on today's Talent Zoo article, "How BP's "Beyond Petroleum" Branding Strategy Became an Epic Failure": As one of the co-authors on the launch of the 'beyond petroleum' campaign (at Ogilvy at the time), I fully agree that BP could have handled …
Continue Reading about One Of The “Beyond Petroleum” Campaign Authors Speaks →
I don't know much about ad agency JPL in Harrisburg, Pennsylvania. But they're looking for a copywriter--and they're using Facebook to get the word out via targeted ads. Now, I had my work information on FB previously, but during the recent switch to link everything to a special "page," I didn't want to link my personal information to corresponding pages. So that information is not visible on my profile right now. …
Continue Reading about JPL’s Targeted Classified On Facebook Hits Home →
If you haven't watched this 12-minute film about hand-painted billboards and the few people left who make them, do it now. And watch in full-screen mode to capture it in all its glory. UP THERE from The Ritual Project on Vimeo. Courtesy of Mother New York with support from Stella Artois. …
Continue Reading about “Up There” Shows Advertising As Art. Truly. →
Apparently, quite a number of people have noticed the similarities between the work of artists Christo and Jeanne Claude, and this commercial of AT&T entitled "Blanket." Now, Stuart Elliot The New York Times reports that AT&T is adding a disclaimer to the end of the spot. Last week, after receiving from a reader an e-mail message asking whether the commercial "pays homage to -- or is a ripoff of -- the art …
Continue Reading about AT&T Drapes A Disclaimer Over “Blanket” Commercial →
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