As an advertising instructor, I rely on all sorts of books and materials to help my class learn where “the bar” is. But most of what I use is written by working professionals in the business, aimed at other working professionals. It’s rare that I ever see an actual advertising textbook. So Alex W. White’s Advertising Design and Typography was an intriguing look at what’s being taught in college-level ad …
Continue Reading about Advertising Design and Typography Teaches The Craft Methodically →