If you’ve ever spent any time in advertising or marketing, you’ve heard people speak in terms that are beyond bizarre.
Scope Creep.
Deliverables.
Ideation.
You’ll also hear people talk about killer ads, hard-hitting ads, ads that are blown out and executed.
I break down (and sarcastically deflate) these terms and others in my new book, available for $4.50 at Amazon.
Order my epic deliverable today, and help spread the word virally so other folks can engage with this curated content. Thanks!