I have a soft spot for articles and programs where people get interviewed. Magazine profiles and shows like “Inside the Actors Studio” reveal a lot of insight if you’re fan of whoever the subject is. Which is why I really enjoyed reading Generation Creation: Creativity in the Age of Everything by Bill Green, Angela Natividad and Darryl Ohrt.
The format of the book is simple, yet perfect: Each section features a question related to topics such as creativity, business, and issues commonly found in the advertising industry. And one by one, the questions are answered in a discussion format by the three authors. Each topic only gets maybe 3-4 pages. So you might think of it as a transcript of a podcast or a panel discussion at a conference. But in reality, the effect is more like you’re sitting with them at a koffeeklatsch, listening to what they have to say and either furiously nodding in agreement (as I did much of the time) or calling BS (which I did on a rare occasion).
But the beauty of Generation Creation is that the format allows you to think in your own terms what your answers to their questions might be. If you work in the advertising or marketing industry, Generation Creation is especially relevant, but all creative people can learn a thing or two from Bill, Angela, and Darryl.