Adpulp
Advertising News and Know-How
Frankly, I’m sick of talk about “storytelling.” All brands and marketers and ad people think they’re now in the business of storytelling, to the point where the word is meaningless. Even worse are people who use the word “story” as a concept the way snotty, wanna-be aristocrats use the word “sport.” Thankfully, we get none of that in Paul Smith's Sell With A Story: How to Capture Attention, Build Trust and Close …
Continue Reading about Sell With A Story Keeps It Personal For A Change →
In 2016, it’s impossible to find anyone in marketing who doesn’t believe we’re in a period of rapid transformation. The change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Geoffrey Colon attempts to make sense of how it’s all occurring in Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About …
Continue Reading about Disruptive Marketing Hits The Most Common Notes Being Sung These Days →
I have a soft spot for articles and programs where people get interviewed. Magazine profiles and shows like “Inside the Actors Studio” reveal a lot of insight if you’re fan of whoever the subject is. Which is why I really enjoyed reading Generation Creation: Creativity in the Age of Everything by Bill Green, Angela Natividad and Darryl Ohrt. The format of the book is simple, yet perfect: Each section features …
Continue Reading about Generation Creation Looks At Creativity From All Sides Now →
After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt Dente was able to develop relationships with those clients while working in New York, and …
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As an advertising instructor, I rely on all sorts of books and materials to help my class learn where “the bar” is. But most of what I use is written by working professionals in the business, aimed at other working professionals. It’s rare that I ever see an actual advertising textbook. So Alex W. White’s Advertising Design and Typography was an intriguing look at what’s being taught in college-level ad …
Continue Reading about Advertising Design and Typography Teaches The Craft Methodically →
If you’ve worked in advertising and marketing for a good bit of time, then you’ve seen everything become more complicated. Creating marketing plans, the many ways to execute ideas, and the media landscape seem more labyrinthine than ever before. Yet somehow, it’s the simplest ideas, and the simplest executions, that stand out the most. Dan Ward takes a high-level view of these issues in The Simplicity Cycle: A Field …
Continue Reading about The Simplicity Cycle Reminds Us Simple Isn’t Easy →
If you've ever spent any time in advertising or marketing, you've heard people speak in terms that are beyond bizarre. Scope Creep. Deliverables. Ideation. You'll also hear people talk about killer ads, hard-hitting ads, ads that are blown out and executed. I break down (and sarcastically deflate) these terms and others in my new book, available for $4.50 at Amazon. Order my epic deliverable today, …
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When I first saw this spot for Sunny D by Boulder's Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should've remembered: While it's common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous generation — I wonder how long that will continue to happen. Increasingly, our culture is more …
Continue Reading about Sunny D Dips Into Its Archives, Delivers Fresh Spot →
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