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Advertising News and Know-How
We're approaching the 9th anniversary of 9/11 and tensions are already high over a proposed Islamic community center near Ground Zero. Yahoo! News reports on one attempt to promote more tolerance of Muslim-Americans. The Council on American-Islamic Relations (CAIR) released a series of advertisements today that will run on national television, clearly intended to counter some of the furor over the proposed mosque …
Continue Reading about Can Ads Help Change Perceptions Of Muslims? →
Here's a guerrilla marketing stunt gone bad. From SFGate.com: L.A.-based Davis Elen Advertising has taken responsibility for last week's advertising stunt for the Las Vegas version of the Mafia Wars online game. The advertising company glued dozens of fake $25,000 bills to city sidewalks to build "buzz" for the popular game, produced by Zynga Game Network. Each bill had a link to mafiawarslv.com. But neither City …
Continue Reading about The Mafia Might Whack You But San Francisco Will Sue You →
Writing in Ad Age, CCO of High Wide & Handsome, Mike Wolfsohn, writes that when it comes to being a great hire for an agency, there should be more value given to creatives than just what's in their books: Now that I'm in the position of hiring creatives, I'm convinced there's no correlation between the quality of a creative's website and his or her ability to contribute to an agency and its clients. Of all the …
Continue Reading about Should Creatives Be Thinking Beyond The Book? →
It was total randomness, but today at lunch I was driving around and spotted a place that I could eat and do some reading, because it was practically empty: Arby's. And as reported recently, like here in Business First of Columbus, Arby's is looking for a new agency. "We are deeply involved in analysis and consumer research that will result in the evolution of the Arby's brand vision and positioning," Arby's …
Continue Reading about Does Arby’s Need A New Agency–Or A New Menu? →
I work at what you'd consider an integrated, full-service agency. But in this world of exploding tactics and new media everything, trying to put together a truly comprehensive, multi-media campaign that builds brands, engages consumers and drives sales seems impossible. Or is it? Theoretically, of course, one agency can do it all, but think about how it actually works. You need a budget or an assignment or an idea to …
These days, it's hard to avoid talk of "the wisdom of the crowds" or how to engage mass amounts of people with marketing. So can we predict the behavior of humans by studying nature? Peter Miller says yes in The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done. Miller is a editor for National Geographic, and it shows in his …
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Radio advertising. Just the mention of it makes many copywriters cringe and puts everyone else in advertising to sleep. It's been bludgeoned by not only iPods, satellite radio and Pandora, but also DJ live reads and radio stations that produce them in-house as a freebie when advertisers buy time. The majority of it sucks: it's formulaic, insulting, and crams way too much information into too little time. So it's …
Continue Reading about Luke Sullivan Deserves Praise For Praising Radio →
If all you know about J. Peterman was the character on "Seinfeld," you missed out on some great catalog copywriting in the 80's and 90's. As a result of the show's publicity , the company expanded into retail outlets then fizzled out. But J. Peterman still sells online, using the same mystique to sell clothes and accessories, although the stories these days are a little more truncated than they used to be. But in …
Continue Reading about J. Peterman, A Classic Brand Storyteller, Lives On — Online →
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