The Mafia Might Whack You But San Francisco Will Sue You

Here’s a guerrilla marketing stunt gone bad. From

L.A.-based Davis Elen Advertising has taken responsibility for last week’s advertising stunt for the Las Vegas version of the Mafia Wars online game.
The advertising company glued dozens of fake $25,000 bills to city sidewalks to build “buzz” for the popular game, produced by Zynga Game Network. Each bill had a link to
But neither City Attorney Dennis Herrera nor the city’s Department of Public Works found the campaign amusing.
Herrera threatened to sue Zynga before Davis Elen came forward (now he is threatening to sue them.)

Hmmm…might I suggest artists’ spray mount next time? It makes the bills peel right off.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.