Can Ads Help Change Perceptions Of Muslims?

We’re approaching the 9th anniversary of 9/11 and tensions are already high over a proposed Islamic community center near Ground Zero. Yahoo! News reports on one attempt to promote more tolerance of Muslim-Americans.

The Council on American-Islamic Relations (CAIR) released a series of advertisements today that will run on national television, clearly intended to counter some of the furor over the proposed mosque near Ground Zero. In one spot, a New York firefighter who was a first responder after the Sept. 11 attacks talks about losing a loved one before announcing that he is a Muslim.


It’s a good effort, but I’m not sure advertising is gonna break down stereotypes and prejudices. Plus, I’m not sure the people who need to be watching and listening are paying attention. And is anyone else slowly getting desensitized to this kind of stark, black and white, talk-directly-to-the-camera confessional style of commercials?

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.