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Advertising News and Know-How
The agency La Comunidad has two offices -- one in Miami and one in Buenos Aires. So to celebrate their 10th anniversary, they're sending two creatives to meet halfway between the offices -- which apparently, is somewhere in the Amazon jungle. Here's the intro video: You can track their progress for the next 10 days. I'm guessing the result will be some combination of "Survivor," "Deliverance," and quite …
Continue Reading about La Comunidad Brings Creatives Together — In A Bizarre Locale →
I'm wondering if this spot for Sega's "Rise of Nightmares," made for Kinect on xBox, would be funny if Grandma didn't curse. But then, we always laughed when my grandmother cursed occasionally. Because it was so unlike her. The agency that created this spot is Hub Strategy in San Francisco. …
Continue Reading about Is All That !@#$% Cursing Necessary? →
I'm still learning the cultural and professional nuances of the Emerald City, but I saw a little bit of the community spirit on display tonight at The Pulse Awards, a new awards show put on by the Puget Sound AMA. What made this show a bit different was not just an emphasis on overall marketing prowess and results over pure creativity, but also that attendees were the ones voting on the winners. And each entry …
Continue Reading about Spotlight on NW Creative: A Pulse For The People →
There's really not much to say that others haven't said. I've been using Apple products for 30 years, and I'm writing this on a MacBook Pro, with an iPhone and iPad nearby. There's very little I've done professionally that wasn't created, in some way, with the help of an Apple product. If ever there was a person who understood that technology was meant for humans to use to connect and create, it was …
I haven't really been too attuned to the stream of chatter coming from this year's Advertising Week, but clearly, the transformation of the advertising agency itself is on a lot of people's minds. But one article that caught my eye is this Adweek report from a panel that contrasted tech startups and ad agencies. The panel topic may have been whether ad agencies need to "think like tech companies," but Jon …
Continue Reading about Agencies Can Act Like Startups, But You Can’t Fake Virginity →
Veteran TBWA/Chiat/Day Creative Director Jimmy Smith has decided to form a new venture called Amusement Park Entertainment. And while that's news by itself, what's more interesting is that he's decided to have IPG as his backer, not Omnicom, the parent company of TBWA. He's also spent time at BBDO (also owned by Omnicom) and independent Wieden + Kennedy. Creativity has the backstory on how the venture got …
Just last week in my Talent Zoo column, I wrote about the struggles of the US Postal Service and the fact that I'd recently come across some old handwritten letters, the kind I haven't gotten in years. Now it appears Albuquerque agency McKee Wallwork Cleveland wants to bring back the handwritten letter, with a project entitled Americans Love Letters. As the website's intro says: Imagine a soldier …
Continue Reading about Americans Love Letters. So Will They Start Writing More? →
There's no doubt that the growing Latino population here in America is key for marketers. But it's a diverse, often widely misunderstood population. So how are big media and marketing companies adapting? Writing in the Huffington Post, Lili Gill, who hosts a web show called Moments2CulturRise, takes a closer look: With opportunity comes change and innovation, and that is what many companies have done in the …
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