Spotlight on NW Creative: A Pulse For The People

I’m still learning the cultural and professional nuances of the Emerald City, but I saw a little bit of the community spirit on display tonight at The Pulse Awards, a new awards show put on by the Puget Sound AMA.

What made this show a bit different was not just an emphasis on overall marketing prowess and results over pure creativity, but also that attendees were the ones voting on the winners. And each entry had representatives from agencies (or the firm sponsoring the entry) talking about the work while it was on display.

Among the winners were this effort from Copacino + Fujikado for LifeWise Health Plan, a campaign called “Boringly Good”:

And this campaign for Sound Transit from GreenRubino featuring an elderly lady who is the “Voice of Reason.”

The award show categories included categories such as Best Demand Generation Campaign, Best Blend of Media, Best Market Awareness Campaign, and Best Product or Brand Launch. With only a handful of entries in each category, The Pulse Awards could itself benefit from some marketing for future shows. But it was a good start to a show that provides a contrast to typical award shows that are becoming increasingly easy to scam.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.