Adpulp
Advertising News and Know-How
This month's Fast Company poses an interesting question: Can we rebrand girls? As in, the idea that baby girls are as desirable, if not more so, than baby boys? In India and China, the preference for sons is seen as pragmatic and economically sound, a choice often exercised by educated, upwardly mobile parents, making this a form of "consumer eugenics" (a term coined by Mara Hvistendahl, the author of the 2011 …
Continue Reading about Selling Sex — The Fairer Sex, That Is →
One of the great things about moving to Seattle is that it has pushed me to meet new people and see what’s really going on in the advertising and marketing world here. So it was a great privilege for me to have a drink with Alison Byrne Fields, who recently left DDB Issues & Advocacy to form Aggregate, a creative strategy group for clients who seek to affect social and policy change. Fields has quite a lot of …
If you’re a student of advertising history, then you know that at one time (in the late 80’s and early 90’s) Richard Kirshenbaum was a bit of an enfant terrible in the industry. His story, and that of his agency Kirshenbaum & Bond, is recounted in Madboy: My Journey From Adboy to Adman. This is much more of a memoir than a business treatise. I’d highly recommend you dig up a copy of Under The Radar for a …
Continue Reading about Madboy Could Be The Last Big Advertising Memoir. We’ll See. →
I just saw this spot on CNN. It certainly is attention-getting: The website WashingtonCouldLearnALot.com is sponsored by something called the Public Notice Research & Education Fund (PNREF), though it's unclear who the source of their funding is. The president of Public Notice appears to be a former spokesperson for the Bush administration and/or a Deputy Assistant U.S. Trade Representative (USTR) for Public …
Continue Reading about Seldom Is The Question Asked: Is Our Washington Learning? →
A couple of items of self-promotion, if you'll allow me the privilege. First, I had the great opportunity to make a repeat appearance on this week's BeanCast, which also featured: Steve Hall of AdRants, Kristi Faulkner of NYC's Womenkind, Jim Hopkinson of The Hopkinson Report, and of course, show host Bob Knorpp. We got into some fun debates, particularly over Scott Montgomery's Ad Age column about time …
From Follis Advertising in New York City comes this straight-off-the-news concept for Toastmasters International, the network of local public speaking clubs. It doesn't matter who you are -- public speaking skills can get you far in life. Ironically, Herman Cain's a good public speaker. Most of the time. …
Continue Reading about Everyone Can Use Public Speaking Help. Even Wanna-Be Presidents. →
I gotta admit, I don't think about Benetton too much. It was kind of a big deal in my local mall in the mid 80's. But that's about it. So there's nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand's Unhate Foundation, for whatever that's worth. USA Today has more: "The campaign shows that we need to have courage to not hate others," says Alessandro …
Continue Reading about So, Do You Hate Or Unhate The New Benetton Campaign? →
From Toronto's John St. comes a whole new philosophy on the ad business. I suppose it's too bad I like dogs way better than cats. But I do like this video. …
Continue Reading about The Future Is Catvertising. And That Future Is Now. →
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