Adpulp
Advertising News and Know-How
We're definitely seeing the power of the Internet, and in particular YouTube, as it helps candidates spread their message beyond their constituency. This ad is for a Democratic Senate candidate in Missouri, but the issue transcends the Show Me state. Powerful. And very, very sad to see. …
Continue Reading about Michael J. Fox On Stem Cell Research →
Some ads are so simple they just make you go, "Damn, that's clever." I haven't had one of those moments recently until I saw this poster on AdLand for FootballResistance.com: For those of you Americans who don't think much about soccer, the European soccer community is having a big problem with racism among its fans and players. It's really bad. I mean, like "Let's make monkey noises and throw banana peels at the …
Continue Reading about Stop Racism In Soccer…Uh, I Mean Football →
I wish I still lived in Texas. I'd vote for Kinky Friedman for Governor in a heartbeat. His campaign, like the man himself, is completely out of the ordinary. For advertising, he's using Bill Hillsman, the same dude who created commercials for Jesse Ventura and Ralph Nader some years back. See more Kinky video here. Any Texas AdPulpers out there? Does anyone know if Kinky has a chance against The Empty Suit Formerly …
Continue Reading about There’s Nothing Wrong With Being Kinky →
I don't recall ever, not once, drinking a Perrier. I haven't even thought about Perrier in years. But today's New York Times reports a new ad campaign is trying to change consumers' perceptions. The humorous campaign, getting under way this week, transforms the name of Perrier, the French sparkling water, into words that end in “-ier.” The reworked brand names, appearing on bottle labels, postcards, stickers, …
Continue Reading about Perrier Tries To Look Less Stuffier →
Dove continues its Campaign for Real Beauty with the above clip, showing just how much makeup and retouching is done for models these days. You can decide for yourself whether the message in the spot is meaningful, hypocritical, or both. As for ruining the illusion, I'm still recovering from the shock of the Yasmine Bleeth mug shot. …
USA Today reports on a new line of toothbrushes that play music while you brush: The brush, in development for two years, will come in 18 varieties, each with a different two-minute song clip — the amount of time dentists recommend for a good brushing — from a popular artist. When the user pushes a button on the manual toothbrush, it "plays" a song. As the bristles are brushed across the teeth, they send sound waves …
Continue Reading about Revolutionary Toothbrush? You Be The Judge →
The ad world is filled with juicy gossip and wild stories. Talent Zoo has launched a new section on its website called The Break Room (accessible from the home page) where you can share your anecdotes and read others pertaining to the biz. Like this one: The account manager at the ad agency I work for always messes around with one of our senior copywriters in an empty office at different times throughout the day. …
Well, it's not news to us, but it is in today's USA Today: Companies are under more pressure than ever to deliver rosy quarterly results, and top marketing executives have less time than ever to prove their mettle. The average tenure of a chief marketing officer at a major U.S. company has declined to 23.2 months, according to search firm Spencer Stuart. It's no wonder they'll sign off on increasingly bizarre …
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