Adpulp
Advertising News and Know-How
Each article takes its own tack on the news: Ad Age: "Unruly Julie and the Scandal That Rocked the Ad World" The New York Times: "Rocky Return to the Roots at Wal-Mart" The New York Post: "Draft Exec Out in Cold After Wal-Mart Move" (the new biz head of DraftFCB is leaving for Digitas) …
Continue Reading about If You Want More On Roehm And Wal-Mart →
You know, I simply cannot comprehend shit like this-- This must-read article in Friday's New York Times says quite a bit about Julie Roehm and her conduct: While some of the details are in dispute, several people briefed on the matter said that Wal-Mart dismissed Ms. Roehm and a lower-ranking marketing colleague, Sean Womack, after deciding that the pair had a personal relationship that violated the company’s strict …
You read that right. Adweek is reporting as of 5:30 Thursday night: Just weeks after hiring DraftFCB in one of the year's most closely watched reviews, Wal-Mart is splitting with the Interpublic Group agency and plans to put its $570 million ad account back in play "based on new information that has come to light in the past two week," said client representative Mona Williams. Wal-Mart has not decided if the new …
Continue Reading about Easy Come, Easy Go: Wal-Mart Drops DraftFCB →
Well, on the very same day I post about bad writing (see "Righting The Writing" below) along comes this ad from the "Center For Consumer Freedom" (read: a lobbying group for major food and tobacco manufacturers) which is reacting to New York City's recent vote to ban trans-fats. The ad states that trans-fat, apparently, is the same substance as "margerine." Did they mean margarine? As for the relative merits of an ad …
Continue Reading about Apparently, Proofreaders May Be Banned Next →
Once again, from BusinessWeek (you can tell I read it a lot), a closer look at shops in Amsterdam, which are gathering momentum with global clients: Why Amsterdam? The city's openness and bicycle-to-work lifestyle helps attract talent, as do a vibrant design scene and a cosmopolitan mix of people. "Amsterdam allows us to be in touch with the world without being swallowed up by any particular culture," says Brian …
Continue Reading about There’s Something In The Amsterdam Water →
Perhaps it isn't a shock, but it's still news. From BusinessWeek: The radio industry won't want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. By 2007, online advertising will bring in 6.8% of the total and, by 2008, it will bring in …
I've been contributing to AdPulp for almost two years now, and most of the time, I post things so hastily I'll usually have to go back and fix an error or two. Such is the world we live in, always pressed for time. As a result, I'm noticing more careless writing in the world. And being a copywriter, nothing bothers me more when clients do it: I don’t mean asking for changes such as modifying an odd word or sentence, …
More stories about Julie Roehm and the future of the Wal-Mart account pop up today. Brandweek addresses the future of the account, pondering this: Whether the remaining management team will stick with Roehm’s decision in late October to hire DraftFCB in New York to replace GSD&M in Austin, Texas, and Bernstein-Rein in Kansas City, Mo., as Wal-Mart’s main ad agency. The review in which DraftFCB was victorious was …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer