Apparently, Proofreaders May Be Banned Next

Well, on the very same day I post about bad writing (see “Righting The Writing” below) along comes this ad from the “Center For Consumer Freedom” (read: a lobbying group for major food and tobacco manufacturers) which is reacting to New York City’s recent vote to ban trans-fats.
The ad states that trans-fat, apparently, is the same substance as “margerine.”
Did they mean margarine?
As for the relative merits of an ad created by an organization funded by fast food companies, Kraft, and Coca-Cola opposing a ban of trans-fat…well, you can decide that one for yourself.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.