Each article takes its own tack on the news:
Ad Age: “Unruly Julie and the Scandal That Rocked the Ad World”
The New York Times: “Rocky Return to the Roots at Wal-Mart”
The New York Post: “Draft Exec Out in Cold After Wal-Mart Move” (the new biz head of DraftFCB is leaving for Digitas)
The following excerpt from today’s NY Times story tells it all:
>>In an interview, John Fleming, the chief marketing officer at Wal-Mart, said the company had indeed begun to backtrack from sleeker advertising that emphasized style over price. Customer research, he said, showed that, rich or poor, Wal-Mart customers “care about unbeatable prices.”
“I don’t think Wal-Mart advertising is ever going to be edgy,” he said last night. “ I do not think that fits our brand. Our brand is about saving people money.”
just to clarify, the last two sentences in the previous comment are my own take on the fiasco.