Adpulp
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The Boston Globe shares more details about the two guys arrested in Boston and how they came to be involved: In a State Police report, investigators say that Berdovsky told them he met a man in Brooklyn last November who asked him to participate in a "promotional stunt" and steered him to Interference. The company promised to pay Berdovsky and Stevens $300 each to install 40 of the signs around Boston. A marketing …
Continue Reading about $300, 15 Minutes Of Fame, And One Night In Jail →
For a new podcast on Radio Talent Zoo, I interviewed Jeff Chester, the director of The Center For Digital Democracy and the author of Digital Destiny: New Media And The Future Of Democracy. Telecom companies, The 4A's, and other organizations are continually lobbying Congress to relax rules and regulations that control the media. Jeff works the opposite site, advocating legislation that protects consumers from …
Continue Reading about Jeff Chester Talks About The “Brandwashing” Of America →
This whole, uh, sordid affair, is a huge cautionary tale for anyone thinking of leaping into a new job. BusinessWeek has a good story detailing how things began--and ended for Roehm during her tenure at Wal-Mart. As fall approached, the deadline for the agency review was looming. On Oct. 15, Wal-Mart finally settled on one of Roehm's top picks, DraftFCB (IPG ). At the time, both Roehm and agency chief Howard Draft …
An update from The Boston Globe: Friends of the local artist accused of spearheading Wednesday's bomb scares said he was warned by an executive at a New York guerrilla marketing firm as early as 1:25 p.m. on Wednesday that their advertising campaign had incited panic in Boston. An advertising executive at Interference Marketing Inc. instructed Peter Berdovsky to keep quiet while police scrambled across the …
Continue Reading about Interference Runs Interference With Boston Investigation →
They both plead not guilty in court today. The Interference & Cartoon Network folks are the ones who have some 'splaining to do...not these guys. These guys probably responded to some Craigslist ad looking for "brand ambassadors" in the hopes of getting a little extra cash. …
Continue Reading about The Boston Guerrilla Suspects Speak…About Their Hair →
Holy freakin' crap. In what looks to be a first for the nascent field of guerilla marketing, the man hired to execute a buzz campaign has been arrested as a terror suspect. The Boston Globe (registration required) has the story: The man who sent city and State Police rushing to defuse what they believed were explosive devices around the Boston region was arrested tonight. Attorney General Martha Coakley scheduled a …
Continue Reading about Guerrilla Marketers Go Directly To Jail →
People in Boston freaked out today because of a guerrilla marketing campaign on behalf of Cartoon Network's Aqua Teen Hunger Force. Reuters has more details, too. What's really interesting is that right now, as of 7:00 PM EST, the agency responsible for this, Interference, Inc. has yanked their website down. A Google search identifies the shop as "A nationwide guerilla and alternative marketing agency from idiation …
Continue Reading about Guerrilla Campaign Bombs, Forces Agency Into Hiding →
A new blog called The Toad Stool offers the unique insights of Tangerine Toad, a NYC-based copywriter and self-described "Student of the Absurd." In this post, Toad talks about Gino Bona, the dude who's written the Joe Pytka-directed NFL spot, and why some creatives get stuck at the Big Dumb Agencies: At the ToadStool, we've long believed that luck and a degree from Portfolio Center were often the only things that …
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