Guerrilla Marketers Go Directly To Jail

Holy freakin’ crap. In what looks to be a first for the nascent field of guerilla marketing, the man hired to execute a buzz campaign has been arrested as a terror suspect.

The Boston Globe (registration required) has the story:

The man who sent city and State Police rushing to defuse what they believed were explosive devices around the Boston region was arrested tonight.
Attorney General Martha Coakley scheduled a 9 p.m. press conference to announce the arrrest of Peter Berdovsky, an Arlington artist.
On his personal website, he posted pictures of a small group installing the figures — little square-shaped men frowning and making an obscene gesture — on the exterior wall of a hospital, on the awning of a Cambridge bar, at an Urban Outfitters, and a bridge.

Berdovsky was doing this on behalf of Interference Inc.. They’d better help this guy out–and they’re in deep shit anyway.
I’m sure we’ll hear more about this in the coming days, but if you’re about to pull some guerrilla marketing stunt, think carefully, or you might become a “brand ambassador” in the slammer.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.