Of all the radio commercial cliches in the world, this has got to be one of the worst. This is Vince Dooley. He's a legendary University of Georgia football coach and a pretty stand-up guy. But right now, he's doing some radio spots for AAMCO in which he says, "Tell 'em Vince sent you." Why? Why? WHY? Does anyone ever do that? Have you ever said "So-and-so sent me" because you heard it in a radio spot? What am I …
A Little Respect
I can't tell who's written it by looking at the online version, but there's a great column in this week's Adweek about agency-client relationships, and the basic respect all people deserve, especially when dealing with tough clients: There was a quote in a recent New York Times ad column detailing a consumer-generated television commercial for a major consumer electronics brand that nailed this issue. When the …
Sam Ewen Talks. Finally.
In the big hubbub about the Boston Cartoon Network bomb scare thing, I thought it was very strange how the CEO of Interference Inc., Sam Ewen, seemed to disappear, issuing only a written statement while his hired guns went to jail and the CEO of Cartoon Network had to resign. Now, two weeks later, he's given an interview to Brandweek: BW: Was there any concern in the planning stages that it could be taken out of …
New At The Zoo: Sally & Seth Naked And My New Column
Two things of note today on Talent Zoo. First, Sally Hogshead returns with The Naked Career podcast featuring Seth Godin. My TZ spies tell me, "This is the first time Seth has directly addressed the ad industry and the fact that they are in dire need of self-reinvention." Second, Dinosaurs, Cockroaches, and Guerrillas, my new column, takes a closer look at all the recent attention advertising has gotten from the …
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The Way To Kill Off Your Brand
1) Sell counterfeit merchandise and threaten customers. 2) Get pissy with a TV investigative reporter. 3) Call back reporter, tell reporter you've changed and "witnessed the power of God," and are willing to talk on camera. 4) Punch, spit, curse, and throw snowballs at the reporter when he returns, all the while being filmed on camera. 5) Barricade yourself in your store, even when the cops show up. 6) Have Anderson …
The Brand Obama
Today, Barack Obama announced his candidacy for President. He also unveiled a very well-designed website. With home page links to Flickr, Facebook, YouTube, a blog, and other things to come, we're getting a good look at brand-building in 2007. And with at least 15 people actively running for President, you won't see better (and possibly worse) examples of the melding of old and new media and marketing than you will …
Atlanta Art Director Needed
Don't let "The Google" fool you--this is an old posting, I posted this back in February 2007. How would you like to work with me? And my agency? Partners + Napier in Atlanta is looking for an Art Director, full-time. Someone with a bit of experience who's ready to step into a Senior role. I could give the usual blah blah blah about what we're looking for, but here's the deal: we have about 15 people total in our …
The Definitive Julie Article–Not in Bentonville Magazine
...but rather in New York Magazine. I'll have to take time to digest this one. It's 6,000 words long, or so. …
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