Adpulp
Advertising News and Know-How
Seriously, can someone tell me what it was like to concept, present and shoot an idea like this? Because I just can't imagine working in an ad agency that would've done this. It's so far removed from the reality of my life as a copywriter in 2007. …
Continue Reading about The Consumer Is Not A Moron. She’s Your Skinny Wife. →
Talk about some big time brand extensions: BusinessWeek reports on Disney's new line of designer bridal gowns. Disney is taking a bold step into a market dominated by designers like Vera Wang with high-end cachet. But Mickey Mouse is no stranger to the altar. In 1991, Disney World in Orlando, Fla., launched its Fairy Tale Weddings & Honeymoons service. The popularity of the program and the number of available …
I've said it before and I'll say it again: The best consumer-generated ads we've seen out there are for political campaigns. And this is just a sample of what we're in for in 2008: As I understand it, this wasn't sanctioned by the Obama campaign. But I love it. …
Can I get the U.S. rights to do this over here? …
Continue Reading about The Ten Biggest Cocks In Advertising →
With the recent bi-partisan effort to enact further restrictions on tobacco advertising, I decided to explore the issue further. Just how much does advertising and marketing need to be regulated? It doesn’t matter who’s in power in Washington—there are both Democrats and Republicans who want to impose the additional tobacco regulations. It seems we are living in an ever-growing nanny state, and there are other types …
Continue Reading about The Law Of The Advertising Landscape →
Over at The Hot Mic at Radio Talent Zoo, TZ's Bobbin Wages scores an exclusive podcast interview with Peter Krivkovich, CEO of Cramer-Krasselt. C-K, if you'll recall, decided to tell CareerBuilder.com to take a hike when the client decided it wasn't happy with its agency because its Super Bowl commercial failed to make the Top 10 in this year's USA Today Super Bowl Ad Meter. Krivkovich also talks about agency-client …
Continue Reading about Peter Krivkovich Talks About CareerBuilder’s Stupid Move →
Adweek reports on a war of words between Arnold and Glenn Sacks, a blogger who thinks Arnold's commercials denigrate men. Glenn Sacks, on his Web site glennsacks.com, yesterday wrote, "We are asking Volvo not to award the contract to Arnold and instead award it to one of the other agencies, preferably Euro RSCG." He objects to several of the agency's recent commercials, notably an execution for Fidelity Investments, …
Continue Reading about Can An Agency With A Name Like “Arnold” Be Anti-Male? →
Last week, it was Starbucks. Now, in in today's New York Times comes a look at how success and growth has put Whole Foods under greater scrutiny: “They are at such a level you expect the best from them, and if you don’t live up to it, people notice,” said Todd Hale, a senior vice president of consumer and shopper insights for Nielsen, the market research company. “Being first gives you a competitive advantage. But it …
Continue Reading about Whole Foods Goes Big. Is It Going Bad? →
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