Adpulp
Advertising News and Know-How
I'll admit I've never been a fan of Circuit City, but this story is just a whole new level of sick: Circuit City Stores is firing about 3,400 workers at its stores who are paid "well above the market-based salary range for their role" and will hire new associates for these positions who will earn less, the consumer electronics retailer said Wednesday. In a news release, the Richmond, Va.-based company said the …
Continue Reading about Circuit City Short Circuits Its Brand By Slashing Staff →
I've often said that when it comes to marketing themselves, ad agencies are usually clueless and pathetically bad at it. A couple of recent stories have enlightened me as to how some agencies ensure that they maintain the reputations they have. When Adweek selected Goodby its 2006 Agency of the Year, Adweek devoted much of its article to Goodby's own determination to remake itself for the digital age: The agency …
Continue Reading about PR: The Secret Weapon Of Admired Ad Agencies →
The promo brochure for the Dubai Lynx Awards sets a real haughty tone for the new awards show, as written by Jonathan Harries, the global Creative Director of Draft/FCB: What if we had an awards show where we took all the good things from other awards shows, and none of the bad? If we said to people, “Bring your great ideas, your brilliant layouts, your mindblowing copy, your wonderful sense of design and editing, …
Man, this is really airing dirty laundry in public. From today's New York Times:: Wal-Mart asserted yesterday in a court filing that two of its former top marketing officials had engaged in a sexual relationship during the process of selecting new advertising agencies and had sought jobs with one of the agencies they ultimately recommended. Wal-Mart backed up its assertions with what it said were e-mail messages sent …
Continue Reading about Wal-Mart Responds To Roehm In A Big Way →
I know our friend George Parker has an opinion or two about the CEO of WPP, but how did Sorrell get to be one of the most powerful people in the advertising industry? Here's a good overview of Sorrell's background, which is in the news again as he's currently involved in a pretty nasty lawsuit with some ex-employees: Borrowing a million pounds, like you do, he set up a business from a one-room rental in London and …
Continue Reading about So Just Exactly Who Is Sir Martin Sorrell? →
Seems that there's been a bit of Scott Baio bashing amongst the commenters on this board lately. To counteract such negativity, I present to you a commercial he did on behalf of the Los Angeles Sherriffs Star Organization in 2003. And I shouldn't have to point out the delicious irony of Mad Mel playing the cop that pulls him over. Now, many of you creatives may be saying, "Well, what if I want a little Baio in my …
The New York Times reports on a new campaign for Avon, the largest in its 121-year history. But here's the part of the article that gets me: The campaign, now getting under way, carries the upbeat theme “Hello tomorrow.” The ads are the first work from a new Avon creative agency, Soho Square in New York, part of the WPP Group, which has been developing the campaign since September 2005. “It was a journey in getting …
Back in ad school, one of my teachers told me that Ernest Gallo would have his agencies come out to his house and present new work to him by the pool. And they'd lay out the ads on the ground, and Gallo would piss on the storyboards he didn't like. I'm not sure if the story's true, but it sounds true. But now that Gallo's dead, Hal Riney looks back at the man with a sense of fondness. Riney's work for Gallo made Hal …
Continue Reading about And Riney Thanks Gallo For His Support →
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