So it looks like Jeff, Rich and the rest are now the brand caretakers for the Korean-born, Alabama-made Santa Fe, along with the other Hyundai models. This from Adweek: Omnicom Group's Goodby, Silverstein & Partners has won creative chores on Hyundai's $600 million ad account following a review, according to sources. I'll be watching this one closely, fellas. Don't screw it up. I'd even be glad to help you out …
B2B Shouldn’t Be DOA
About once a month or so, Steve McKee of McKee Wallwork Cleveland writes a column for BusinessWeek, and he's always right on point. This month, he does it again with 5 Common B2B Advertising Myths: Over the years, my company has struggled with the creativity-limiting effects of myths like these many times. But we have also enjoyed breakthroughs with forward-thinking clients who overcome their pull. What we have …
Do You Have A Gay Car?
There's plenty of media aimed at the GLBT audience, and they certainly have money to spend. Which means that there's a lot of advertising created to appeal to them. But do brands, such as cars, design their products specifically for that audience? There's an article in The New York Times today that explores why some cars tend to be thought of as appealing to gays and lesbians. A few years ago, Meghan Daum, an op-ed …
Every Blog Entry. Ever.
Sheer brilliance, from Paula Scher at Pentagram. Sometimes designers just nail it, don't they? …
Advertisers Dump Imus
Let's face it; advertising is the only reason Don Imus has ever had a job on radio. Because without sponsors paying to reach listeners, there's no show. Now, comes this story from Bloomberg: Staples Inc. and Bigelow Tea stopped advertising on radio host Don Imus's morning show to protest his racially charged remarks about the Rutgers University women's basketball team. Staples, the world's largest office-products …
The Sanjaya Principle
Maybe it's a joke, maybe it's not, but millions of American Idol viewers are voting for this fool: Seems that bad advertising--just like bad singing--is still out there. It wouldn't be if it didn't work. And the masses still put up with it. Why? Now, I’m not saying we shouldn’t try to produce better work. Quite the opposite; I believe in the power of differentiation. Never mind trying to sell a One Show-worthy idea: …
Copycat Ads Make Me Wanna Puke
Here's an article (with accompanying ad) from Reebok's new ad campaign. It looked familiar to me. Oh yeah, Nike, 10 years ago... OK, so the message is a little different. But can't they make their point without regurgitating this visual idea? …
I Propose A New One Show Category
"Unintentionally Hilarious Local Commercial" Thanks to The Consumerist (one of my favorite blogs), we get "Great Moments In Commercial History." I give you one of many gems, Don's Guns: Who gives a crap about Singaporean two-page spread ads for Legos when this spot is just begging for a pencil? …
