Adpulp
Advertising News and Know-How
You can go to Ad Age, Jim Edwards' coverage on Business Insider or DigiDay to get all sorts of news and reactions to today's announcement regarding the merger of Publicis and Omnicom. Besides really throwing everyone's summer weekend into chaos, opinions are flying regarding the merits of the deal. Here's my biggest question: Is there any current client of these holding companies that thinks their marketing …
Continue Reading about The Publicis-Omnicom Merger: I Have One Question →
With health insurance exchanges set to launch later this year as part of the Affordable Care Act, I've been very curious to see how they'll be marketed. Since they're being launched on a state-by-state basis, we're going to see a lot of different messages. Oregon, with its Cover Oregon campaign, is definitely playing up the localized quirkiness of the state, thanks to Portland agency North. With so …
Continue Reading about North Promotes Oregon’s ObamaCare State Exchange With Song →
Hood River, Oregon is known for lots of things: Beautiful scenery, kitesailing and kayaking, and a charming downtown. It’s also home to a quirky little company called Bunnyjuice that’s making a splash in Las Vegas hotels. The company offers “Lovekits” available for purchase in-room. You know, a little something for when you and your sweetie polish off those bottles in the minibar. As CEO Tod Guenther explains …
Continue Reading about Spotlight On NW Brands: Bunnyjuice Spices Up Hospitality →
Check out this 472-slide presentation from HubSpot. It's quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend. …
Continue Reading about Some Light Holiday Reading: The Evolution Of Advertising →
SEATTLE—You have to trek up four flights of inconveniently located stairs to get to the office of Square Tomato, an agency located in the shadow of CenturyLink Field. So when a strange man knocked on the door unannounced and inquired about advertising services, agency principal Frank Clark was a little skeptical. Turns out the man was the CEO of Allsports, a sporting goods equipment company. He was actually …
Continue Reading about Square Tomato Looks For Juicy Client Challenges →
Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as evidenced by the many satirical reviews on Amazon. Over at Digiday, Giselle Abramovich suggests that …
Continue Reading about Mizuno Wisely Runs Away From Real-Time Marketing →
Following up on a recent post, I decided to take a closer look at introverts in the ad industry: Advertising is a subjective business that’s prone to groupthink. Do quiet people react to certain types of advertising the same way as extroverts? I wonder how many bad ads, or how many brand problems, could’ve been avoided had the quiet people had the courage or the internalized permission to speak up and say, “You …
"Fraud" is a very strong accusation, and that's why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of timesheets in the agency world: Driven by the need to bill clients in a timely manner, the accounting department nips at the heels of the corporate flock to convert its man-hours into billable client time for …
Continue Reading about Timesheets Are A Problem At Mediocre Agencies. But Are They Fraud? →
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