Some agencies don't simply bend over and take it, I suppose. From The Boston Business Journal: In a rare instance of an ad agency fighting back against a client, Modernista of Boston is suing a former client, a unit of Reebok International Ltd., for breach of contract. The case hinges on Modernista's allegation that the Reebok unit, shoe retailer The Rockport Company LLC in Canton, failed to pay for advertising …
Baio Is Back!
Set those DVRs: "Scott Baio is 45...and Single" premieres tomorrow (Sunday), at 10:30 ET on VH1. Here's an interview with his Chachiness: Was it tough dredging up the past? Scary, not tough. A lot of women wouldn't talk to me. Some women I was afraid of because I wronged them and hell has no wrath like a woman scorned. In the later episodes, you'll see me flinching a few times because I really thought some of these …
The Challenges Of Being A Cause Marketing Professional
Over at The Huffington Post, Jake Brewer, Director of Partnerships for Idealist.org, makes the case for the skills of nonprofit marketing professionals. Professionals who make the decision to work in the nonprofit sector are often seen by their corporate counterparts as "nice folks who can't cut it in the real business world." The funny thing about that myth is many Directors and VPs of Marketing for nonprofits left …
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State Of Georgia Sues Car Dealer, Dealer Blames Agency
From The Atlanta Journal-Constitution: About 10,000 Georgia car owners received what appeared to be an alarming flier from General Motors last fall. "Urgent Potential Recall Notice," the mailing announced in large, bold type. In fact, there was no recall. The flier wasn't even from GM. Instead, state regulators now say, it was the latest in a 16-year pattern of deceptive sales pitches by the largest car dealer based …
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Does The Public Relations Industry Have A PR Problem?
You just have to read this one for yourself. Legendary PR guy Howard J. Rubinstein, writing in the Huffington Post: In fact, if I've learned anything over the course of my 53 years in the business, it's that the most important tool any PR pro has is his or her reputation for personal ethics and integrity, qualities that are -- paradoxically -- too seldom associated with the public's perception of the industry. If the …
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Atlanta Braves Promote Field Of Trans-Fatty Dreams
Well, I guess my hometown baseball team didn't have much luck with the "90 days same-as-cash" ticket financing scheme. So now it's on to the next genius idea: Here are some of the mouth-watering details: Kick back and relax this summer in the Braves new All-You-Can-Eat Seats! Purchase a Basic Package and enjoy UNLIMITED ballpark fare including Hot Dogs, Nachos, peanuts, popcorn and Coca-Cola products...all for …
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All You Need Is…Luvs?!?
Apparently so. Here's the press release is all its marketing-speak glory: Featuring one of the most familiar songs in music recording history, the new execution, created by Saatchi & Saatchi, marks the first time the Luvs brand has taken traditional diaper television advertising to the next level by bundling it with a highly-recognizable song that moms of all ages know and love. This national ad campaign will be …
In A Global Market, Corporate Reputations Need Polishing
Over at BusinessWeek, there's a great article about corporations, their images and reputations, and whether those reputations affect their stock price. Many investment pros scoff at suggestions they can be influenced by image manipulation. And to most CEOs, corporate image is not something to fret about—at least, not until a crisis erupts, like an options scandal, employee class action, or ecological disaster. Even …
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