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Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

I've been curious to see how Apple's iBooks Author program can weave editorial content and more interactive components. Here's a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There's also an interactive PDF download if you don't have an iPad. The book combines a simple illustrated story with video from the Aquarium, along with an image …

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Social TV, Optimize, and Mobilized Marketing: A Triplet Of How-To Books

I’ve got three new books sitting here that I’d like to briefly mention. Interestingly, we see a pattern emerge, at least among the titles: Social TV: How Marketers Can Reach And Engage Audiences By Connecting Television To The Web, Social Media, And Mobile by Mike Proulx and Stacey Shepatin. While this book is full of new media buzzword bingo (“content,” “curation,” “backchannel”), there are quite a number of …

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Does Puking Get Me A Seat At The Table?

As we saw with Wild Turkey the other day, lots of liquor companies are taking to the TV (and YouTube) to solidify their brand. Here's Jagermeister's new attempt at this, courtesy of Mistress in LA: According to Michael Volke, Executive Board Member at Mast-Jagermeister SE, there's a heritage to this brand I wasn't aware of. “Jägermeister has always been consumed socially. This product was originally …

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Interestingly, TV Reviewers Aren’t Buying “The Pitch”

I've said it before: The creative process at advertising agencies simply isn't very interesting. So the heavily edited AMC show "The Pitch" doesn't really make for compelling television. I have watched both episodes mostly because I know a bit about the agencies and the participants. TV critics and commenters seem to really dislike the show. Here's Hilary Busus' take in Entertainment Weekly: The show’s …

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Add Social Gaming To The Growth List

I'll admit, I'm not much of a social gamer, but I certainly know plenty of people who are. Reuters takes a closer look at the growth and popularity of advertising on social games: Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or the rate at which people buy products they have seen advertised, are also low, according to eMarketer …

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Regardless Of Party, Voiceover Talent Get Plenty Of Green During Election Cycles

Man, if only I smoked 2 packs a day for the last 15 years, I'd have a pretty good voiceover voice. So how are voiceover artists doing? Some do very well in an election year. The Hollywood Reporter looks at the money--and the party loyalties involved. Once a voiceover artist works for one major political party, he or she is unlikely to get a call from the other. [Voiceover artist Pat] Duke says his Washington, …

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All This F–ing Cursing Makes The Ad Business Look Sh–ty

I curse a lot, damnit. But I don't think I'd ever present a campaign to a client like this one Unilever's running in Germany: And let's face it, when you work at an ad agency, you have more license to curse and behave in ways that might get you fired at another type of business. So what's the effect all this cursing has on our business? We may be becoming too accustomed to using profanity, though. So we try …

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