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Advertising News and Know-How
THNKR is a new original channel on YouTube from @radical.media, a firm with a ton of success making commercials. The new channel on YouTube features four main sections: BOOKD, EPIPHANY, PODIUM and PRODIGIES. Here's a sample of newly produced "evergreen" content from THNKR's PODIUM series on the art of speechmaking. Justin Wilkes, Executive Vide President of Media + Entertainment at @radical.media says, …
Continue Reading about What Happens When You Cross Schoolhouse Rock With ze frank →
Can you find quality career mentoring online? I don't know that the question occurs to people anymore, because it's all there, isn't it? Every sage piece of advice about how to navigate tough work situations, to get more done during the day, to be more creative and so on. Now, from creative director Mat Zucker, video content and experience producer Andrea Leminske and director David Gaddie, comes The Hindsight …
The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage--a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content marketing campaign (with PR intentions) around all the little moments that lead the big …
Continue Reading about There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom →
In the wake of the US Olympic Team's Chinese-made uniform kerfuffle, kiplinger.com has an interesting feature showcasing some fashion brands that are still made in the USA, including familiar names like New Balance, Hickey Freeman and Pendleton. I'm sure we all know a few more names we could add. Still, it's a pretty short list. It's also telling (and a bit sad) that the list is enough of a curiosity to …
Continue Reading about Also Made In USA? Our Conflicted Emotions About Overseas Manufacturing →
"Steve would've killed these." "Lee oughta know better." It's no secret that Apple's current spots, featuring a typical Apple store "Genius," are getting panned. I'm not here to pour more criticism on. My question is simple: How did they get these done? By that, I mean: Who approved this strategy? Who thought this kind of comedy was needed? Did the client really want this campaign (and insist upon it)? …
Goodby's man on the inside is now on the outs. According to The Wall Street Journal, General Motors Co.'s ousted its global marketing chief, Joel Ewanick at the end of last week. Ewanick, 52, was head of one of the largest advertising budgets in the U.S. ($4.5 billion/year) and a key player in the company's restructuring efforts. Mr. Ewanick, in a recent interview, acknowledged that his style can be …
Continue Reading about New MarCom Man To Take The Wheel At GM →
I'm not big on industry awards, but "Small Agency of the Year" sounds like the kind of award I'd like to win. No offense to agencies of size, but small agencies deserve more accolades. Clearly, it's not easy to keep the roof on a small agency, nor is it easy to provide the kind of compensation and work opportunities that larger firms do. I also appreciate Ad Age's approach to this annual showcase, as …
Continue Reading about Small Shops Don’t Have Room For Big Problems →
For me, Pinterest is one of those sites that I can't stop making fun of. I mean, since when are mood boards a mass movement? I guess "Express Yourself!" really is back. Of course, I wouldn't feel the need to have a Pinterest page myself, or know much about the site except for the fact that I'm supposed to know about these things, and so are you. According to Venda, a provider of cloud-based (SaaS) …
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