Archives for October 2012

Convincing People They’re Inadequate Isn’t A Hairy Situation In China

Anyone who’s studied the history of advertising knows that back in the first half of the 20th century, it was quite common to sell health and beauty products based on people’s fear of appearing less attractive or inadequate. Now, as consumerism spreads throughout poorer and third world countries, we’re seeing that technique used all over […]

Despite Rumors To The Contrary, Print Still In Play

Given that Newsweek plans to stop printing its magazine by year end, and rely on digital distribution to carry the load, one might be tempted to surmise that the sky is falling on print. But from the look of things, the sky is in the same place it was last time we checked. According to […]

Humanity, Do You Take Technology To Be Your Ever Loving And Faithful Wife?

PORTLAND–Adrianna Ballroom at SW 9th and Yamhill is a perfect room for weddings and wedding receptions, which is great because the 200 people gathered here for Delight 2012, a digital marketing event put on by ISITE Design, are intent on celebrating the union of technology and service. As Dave Tragethon, Executive Director of Sales, Communications […]

To Cook A Pizza, You Need An Oven

Deutsch LA is “conceiving and developing digital products at an affordable cost” under its newly hatched Invenionist label. According to Adweek, Winston Binch, the agency’s chief digital officer, says, “We think great advertising can do a whole lot for a brand, but remarkable products are the best ads.” “Sometimes we feel like the best way […]

Pepsi Next and TaskRabbit Make Time For You

So busy you don’t have time to drink a Pepsi? Then Pepsi Next and TaskRabbit have just the thing. In a new promotion from The Barbarian Group, Pepsi Next is giving away free TaskRabbit services in order to give you enough free time to try “the unbelievable taste of Pepsi Next.” For those who don’t […]

Prospective Voters Are Hearin’ A Lotta Lip Flappin’

Are you planning to watch the Romney versus Obama debate on TV tonight? It’s not a prize fight, but the media enjoys that frame, since it adds action and excitement where there is none. We need so much more from this process, and at the same time so much less of it. Meanwhile, Americans with […]

New Breed of Online Pubs Desperately Seeking Heady Prose Stylists

Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there’s a supply problem, and that companies like BuzzFeed and Tumblr — both of which recently announced new long-form content initiatives — may have trouble finding writers with the skills and background necessary to produce New Yorker-quality […]

Spotlight On NW Creative: Carbs Are For Runners

Long distance racers like to load up on carbs before they run. Ergo, Brooks is feeding runners what they want and need–pasta. Wexley School for Girls with help from Alexander Exhibits constructed a giant 20’ x 30’ pasta bowl shaped expo booth complete with a 15’ fork suspended above the booth that says, “Carb Happy. […]