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Out Of Our Minds Offers A Deep Look Into The State Of Creativity

There’s an old saying that goes something like, “Everyone is given a box of crayons in Kindergarten.” So what happens to the sense of creativity we all start out with? Can we get it back? How can we teach it? Sir Ken Robinson is a highly noted Professor and lecturer on education, creativity, and human resources. In his new book Out of Our Minds: Learning to be Creative, he attempts to answer many of those …

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The NOW Revolution Offers A Little Advice For Everyone

As if corporations didn’t have enough on their minds trying to stay lean, mean, and profitable in these times, authors Jay Baer and Amber Naslund offer a roadmap for business transformation in The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. From corporate culture, to changing hiring practices to embracing social media as a means of customer outreach, Baer and Naslund do a …

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Fade In: Red Wing, Minnesota

Red Wing, Minnesota is a real place where real products are made by real craftsmen. Given this reality on the ground, and the Red Wing Shoes company in the center of the action, the choice to make a series of short industrial films is an obvious choice that speaks to quality, durability and several made in America themes. I like this little film and the others in the series from Brew Creative in Minneapolis. I …

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From A Land Down Under

DDB Sydney and Tourism Australia are encouraging travelers from around the world to visit the country. At the center of the campaign is a content marketing initiative that follows native and international musicians as they travel around Australia and play music together. The international musicians, including including English cellist, Desmond Neysmith and Taiwanese clarinettist Irene Chen, were in Australia …

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Anal Warts And All, Denny’s Does Episodic Content Right

According to Adweek, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, along with Ben Silverman's multimedia studio, Electus, have produced a series of three-minute videos for Denny's called “Always Open.” The show is an extension of Denny’s latest nationwide campaign developed by NY ad agency Gotham and adds depth to the new “America’s Diner is always open” platform. Denny’s …

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Who’s Flying This Thing, Anyway?

Mike Wolfsohn, founder-chief creative officer at High Wide & Handsome has some news for us. Despite reports to the contrary, "the consumer" is not in control. Here's a clip from his Ad Age essay: Since the advent of the DVR and social media, "The consumer is in control" has been among the most popular refrains uttered by those in the business of counseling brands on how to connect with their audience. …

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Count Clicks All You Want, But Don’t Stop There

Media Life Magazine asked several media execs to answer this question: How do you talk sense to a client who insists on measuring the results of an online campaign based on what sort of click-throughs the creative is getting? Kerry Guard, senior connection planner at Wong, Doody, Crandall, Wiener in Seattle says, "the key is to first agree on goals for the campaign. Not many clients simply want eyeballs on a web …

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Sex On A Bun, “That’s Just The Way It Is”

Carl’s Jr./Hardee’s are the first fast-food chains in the U.S. to offer turkey burgers on a national basis. To celebrate this fact, CKE Restaurants' new agency of record, David&Goliath, bring us Miss Turkey in a bikini. The brand's Charbroiled Turkey Burger was developed with Men’s Heath and weighs in under 500 calories. Previously on AdPulp: Burger Replaces Apple As Object of Original Sin and Internet …

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