Adpulp
Advertising News and Know-How
MINI is conducting a Wanderlust Adventure Event Series over the next two months in the U.S. as part of the launch of the MINI Countryman. There are a number of components to the Series including a way for people to do their own Wanderlust Events, a series of MINI sponsored Wanderlust events around the country with BMX champions, surf stars, models, artists and skateboarders. In more MINI news, the …
Continue Reading about Get Out Of The Office And Out Of Your Head In A MINI →
You may have heard that ad agencies can't find talented and experienced digital craftsmen fast enough. Be that as it may, agencies are finding willing members of the digerati and signing them up in record numbers. According to the Star Tribune, Minneapolis ad agencies "are hopping on the social media train with lots of hires and increasing revenue." Campbell Mithun, which used a Twitter contest last month to …
Continue Reading about Digital Means Dollars. But What Else Does It Mean? →
Washington's Lottery is jousting for disposable incomes throughout the Evergreen State, care of this new spot from Seattle-based Cole & Weber United. The campaign – Play Together, Win Together – aims to position the lottery as a social experience that brings people together and encourages friends to play the Lottery together. Why I thought buying Lottery tickets was a solo act of desperation, I don't know. …
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I think there's a horse race involved somewhere, but that's not what draws people to the infield at the Preakness. In the new spot by Elevation and Skylab-B, the Preakness Infieldfest party 2011 promises to be epic, courtesy of Kegasus: You can find out more at TheInfieldFest.com. You can also follow Kegasus on Twitter. …
Continue Reading about At The Preakness, The Infield Is A Place To Party →
Give a shout-out to our fearless editor on this, the anniversary of his emergence into the world. Happy birthday, big man. …
Have you seen Christopher Nolan's film, Inception? It's okay if you haven't, because McDonald's is offering the condensed version. Here take a look at the dream within a dream within a dream commercial. Arnold Worldwide made the spot, and it's understandable why the agency is dreaming McRibish dreams. Arnold hasn't worked with McDonald's for 16 years, and everyone in advertising knows what an agency-fattening …
Continue Reading about I Can See Dreaming About A Po’ boy, But The McRib? →
Advertising simply cannot wait to tell you about itself. This I’ve quickly come to realize. It’s a business of prolific boosters and publishers that collectively generate so much unsolicited, inward looking content, you start to infer their paid client work is a little slow. Or that the whole industry is on speed. People with ad careers seem to blog, tweet, speak and podcast at four or five times the rate of humans …
MilkMade Ice Cream is a craft ice cream maker in New York City that sells its product by subscription. Despite the high price of the subscription--about $17 for a hand delivered pint--the company has a waiting list of 1500 subscribers, according to Today. But let's go back to 2009 and the company's beginning to hear from Diana Hardeman, one of the company's founders: Hardeman--a graduate of NYU’s Stern …
Continue Reading about Here’s A Consumer Packaged Goods Story You Don’t See Everyday →
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