I Can See Dreaming About A Po’ boy, But The McRib?

Have you seen Christopher Nolan’s film, Inception? It’s okay if you haven’t, because McDonald’s is offering the condensed version. Here take a look at the dream within a dream within a dream commercial.

Arnold Worldwide made the spot, and it’s understandable why the agency is dreaming McRibish dreams. Arnold hasn’t worked with McDonald’s for 16 years, and everyone in advertising knows what an agency-fattening account McDonald’s is.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.