Adpulp
Advertising News and Know-How
We've all seen the Old Spice "Man Your Man Could Smell Like" campaign. But depending on who you ask, you'll get any number of opinions. It increased sales. It didn't increase sales, the coupons that ran simultaneously did. It was effective. It wasn't effective. It was truly viral. It wasn't a real viral effort. And so on. The latest person to pour cold water on the deodorant is Jeff Rosenbaum, the founding partner …
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A new 30-second spot for the Brady Campaign to Prevent Gun Violence, produced by Charged Studios, challenges the phrase “Guns don’t kill people, people do.” Charged worked with Fenton and copywriter Josh Gold on the project. For more information, see BanAssaultClips.com. …
Brian Stelter of The New York Times looked at a new report from the Graduate School of Journalism at Columbia University. The intent of the report is to help newspapers, magazines and television stations better compete in the online marketplace. The report’s authors diagnose problems for digital media. Perhaps chief among them is that advertising on the Web tends to have less value for the consumer than …
Continue Reading about Ads That Provide Value To Readers, Provide Value To Publishers →
According to Adweek, digital creative director Alessandra Lariu and Amanda Jaskiewicz, a client-services veteran, are forming a new creative platform where ad women will collaborate on client briefs targeting other women. The yet-to-be-named site, slated for a June 30 launch, will operate under the umbrella of Lariu’s mentoring group, SheSays. Clients will pay a fee to post a brief, with SheSays taking a cut. …
Agencies are ramping up on digitally-enabled talent. Again. Frankly, I see articles on this topic all the time. And the central point is always the same--if you have both a traditional and digital background, you're golden. Yet, that's precisely my background and I am not in high demand. I have had one headhunter call in the last year. One. That I'm not presently looking for a job doesn't matter. Given the …
Colle+McVoy is one of my favorite agencies. Their work is consistently excellent and they understand the art of public relations like no one else. I feel particularly well qualified to make that last statement, given that I'm assaulted by blunt PR objects all day long, Monday through Friday. Jen Stack, Director of Corporate Communications at Colle+McVoy, knows better. For one, her team isn't afraid to make …
Every year, tens of millions of socks mysteriously disappear. The phenomenon creates social, economic and personal psychological problems that create an untold burden on society. That's where the Laundered and Orphaned Sock Society (L.O.S.S.), an advocacy group funded by GE Center for Advanced Laundry Studies, comes in. Let's hear from the experts... Just in case this campaign for state-of-the-art washers …
Continue Reading about The Fake Tucker Carlson Doesn’t Wear Socks →
LatinWorks in Austin, TX, has crafted some strangely charming spots for Starburst. I like the ads because they're based on a product attribute. Fundamentals, for the win. …
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