I’m Tradigital

Agencies are ramping up on digitally-enabled talent. Again.

Frankly, I see articles on this topic all the time. And the central point is always the same–if you have both a traditional and digital background, you’re golden. Yet, that’s precisely my background and I am not in high demand. I have had one headhunter call in the last year. One.

That I’m not presently looking for a job doesn’t matter. Given the extraordinary demand for my skill set, “the job” should be looking for me.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.