I’m Tradigital

Agencies are ramping up on digitally-enabled talent. Again.

Frankly, I see articles on this topic all the time. And the central point is always the same–if you have both a traditional and digital background, you’re golden. Yet, that’s precisely my background and I am not in high demand. I have had one headhunter call in the last year. One.

That I’m not presently looking for a job doesn’t matter. Given the extraordinary demand for my skill set, “the job” should be looking for me.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.