Breckenridge Brewery -- 45th in size among the 1,800 U.S. craft breweries -- is enhancing its grassroots and print efforts with four, 15-second "Truth in Beervertising" spots from Denver's Cultivator Advertising & Design. According to Maketing Daily, the commercials are airing only on Fox 31 Colorado but they are realizing reach far beyond that because of their deadpan humor. "Beer bloggers and …
Back On The BeanCast
Thanks to Bob Knorpp's gracious invitation, I joined Mike Monello of Campfire, David Vogeleer of Education First and Darrell Whitelaw of MIR on The BeanCast Sunday night. We discussed Facebook's smear campaign against Google, how to determine who is influential in social circles, luxury brands and social connections, the introduction of the Cannes Effectiveness Lion, whether Twitter has a future and how to …
Brand Strategies For “The Validation Era”
Steve Rubel, EVP of Global Strategy and Insights for Edelman, spoke at Mashable Connect in Orlando last week. One of the things he said is we are now entering a new era in Internet time. Rubel calls this new stage, the Validation era. Prior to the Validation era, the Internet experienced two other distinct eras, says Rubel. The first was the era of “Commercialization” (1994-2002), in which publishing was “costly …
Continue Reading about Brand Strategies For “The Validation Era” →
The AdPulp Interview: David Wilkie
Dave Wilkie is a copywriter, and like all many copywriters he has a novel in his drawer, and another one on the way. Wilkie is also a retired ad blogger, having shelved Where's My Jetpack last February. Wilkie's novel, Random Scratch, is set in and around one of America's most prominent and media-savvy megachurches, the fictional Oak Canyon. This is how the book begins: He had no license to do so; still he …
Poor PR Practices Again Caught In The Web
Facebook wants to "own" the social graph, and Google is the most likely contender to prevent that kind of outright ownership. This struggle for social supremacy led Facebook to hire Burson-Marsteller to smear Google as it attempts to socialize its product offerings. According to The Daily Beast, the flare up is over a new Google tool called Social Circle, which lets people with Gmail accounts see information not …
Continue Reading about Poor PR Practices Again Caught In The Web →
Paying Attention To Paid
I'm happy to see that Kansas City based marketing consultant and entrepreneur John Jantsch believes in paid content. As an industry, content producers need to find ways to recapture the value in their content, discover the proper way to package it, build multiple streams of residual income with membership communities and we’ll all be better for it. "Community builds when there is value," he argues on …
Meet The Characters Who Star In The Tennis Drama
Goodby, Silverstein & Partners has introduced a visually arresting campaign for Women's Tennis Association. The new spots claim, "strong is beautiful." Here's the evidence for that claim: “Whether for a film star or a musician or an athlete, it all comes back to wanting to have an emotional connection to those performers we’re inspired by,” Stacey Allaster , chief executive of the W.T.A., …
Continue Reading about Meet The Characters Who Star In The Tennis Drama →
Goodsters Help Brands Do Well
Good/Corps is the marketing services arm of Good.is, the Los Angeles-based Web site and magazine for an audience it describes as “people who want to live well and do good.” According to The New York Times, Good/Corps is simply the new moniker for the agency arm for the media company, which has been developing cause-related marketing programs for Pepsi, Toyota, Starbucks and IBM over the past few …
