Coors It Is Not

Breckenridge Brewery — 45th in size among the 1,800 U.S. craft breweries — is enhancing its grassroots and print efforts with four, 15-second “Truth in Beervertising” spots from Denver’s Cultivator Advertising & Design.

According to Maketing Daily, the commercials are airing only on Fox 31 Colorado but they are realizing reach far beyond that because of their deadpan humor.

“Beer bloggers and critics have jumped all over these spots, so we’re getting a lot of play and viral action,” says Breckenridge brewmaster and general manager Todd Usry. “So far, there are direct links to our videos on about 14 beer-oriented sites.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.