We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, says David Carlson of The David Report. Carlson says only the future will tell if the climate of anti-consumerism is genuine or if we are only on a pause between mad bouts of bag-filling. Consumption in itself has become a lifestyle – we go shopping to pass the time, and feel disappointed when …
Story Is Life
Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater. At the 13 minute mark in the conversation, Asacker says, "You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don't understand how their audience makes meaning. They're stuck in …
Your Space Alone Doesn’t Define You, But It Is A Big Part Of The Brand Experience
I like how Phoenix ad agency, Moses Anshell, displays their offices. Because one's work environment, particularly in advertising, says something important about the agency. I also like how the agency uses copy to describe the interior and exterior spaces. Overpass It's a fact. Every cool agency has one of these. We can't put our finger on why it's so important to have an overpass, it just is. The …
RP3 Agency Gets Great Results For A Great Cause
I tend to associate the EFFIE Awards with big campaigns for huge mega-clients. So it was great to hear that Bethesda, MD-based RP3 Agency scored a Silver EFFIE for this simple but powerful video on behalf of the Washington Area Women's Foundation. …
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How Do You Grow A 21st Century Media Company? Ask Om.
What began as Om Malik's personal blog 10 years ago, is now a growing media company backed by venture capital, a sales team and a cadre of reporters covering broadband, voice over IP, telecom and other new technologies. GigaOM.com, along with Mashable, ReadWriteWeb, PaidContent and TechCrunch are blazing new media trails. I don't know about you, but I'm fascinated by the developments and trying to learn what I …
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Glen Beck Gonna Get His
Glen Beck, paid content pioneer... That's right, the awkward star of right wing radio and TV is taking his show to the World Wide Web and he intends to charge for it. The New York Times calls it a "first-of-its-kind effort to take a popular — but also fiercely polarizing — television show and turn it into its own subscription enterprise. It is an adaptation of the business models of both HBO and Netflix for …
Objections, Objectives, and Objectivists
These days, we seem to be living in a world of black and white. There are no shades of gray. Particularly in politics. So I found this video particularly powerful, as it addresses the religious beliefs of Objectivist Ayn Rand, who has a rather devoted following among many conservatives: It's a case of selective editing, to be sure, but it makes a powerful case that Ayn Rand was an atheist, unlike the majority …
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In-House And In The Know
Avi Dan, writing a blog post for Forbes, notes that in-house agencies are on the rise. Fidelity Investment’s 200-strong in-house agency is delivering the quality of work that outside agencies provide. The agency handles all creative for the award-winning guiding “Green Line” campaign, inspired by CMO’s Jim Speros who told me he got the idea while driving with his GPS on. Fidelity’s house agency handles all …
