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Advertising News and Know-How
Fact: you don't win big at Cannes unless you first sell the work to a fat cat client. Like P&G. According to Adweek, Dan Wieden knows how to sell, and how to get his clients to bend their own rules for the sake of the work. At the concept stage, the Old Spice campaign wasn’t subject to the usual rigors of P&G testing. Also, the approval process was streamlined, with Wieden taking its cues from a single …
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The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims. "The 2011 tC is one of our best selling …
I don't know why, but physical comedy is almost always funny. Take this new spot for Affinity Plus Credit Union from Risdall Marketing Group and Director Matt Pittroff. While losing your shirt to a bank that's "too big to fail" is far from funny, losing your pants and underpants is another matter. …
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David&Goliath and Kia introduce “Joyride II," the sequel to their 2010 Super Bowl spot “Joyride Dream.” The new spot brings back five characters already familiar to parents and their kids--Sock Monkey, Muno, Robot, Teddy and MR. X--and imagines what summer vacation would be like with these characters at the wheel of a Kia Sorento. …
Author and copywriter Ty Hutchinson, is featuring a guest post on his blog by mystery writer Chris Knopf, who is also a copywriter and CEO Mintz & Hoke. Asked if being a copywriter is an advantage to the fiction writer, Knopf replies: The greatest challenge every writer faces is the blank page. Something has to get you to start writing stuff down. This can be extremely daunting if your only motivation is …
On the heels the annual migration of hyper-privileged advertising execs to Cannes, let's consider the value of a firm's "creativity" to their new business process. Business development specialist, Blair Enns, asks, "Can Anyone Own the *More Creative* Market Position?" While creative quality gets a firm on the consideration list, unlike more meaningful differentiators (deep expertise) its power diminishes as you …
Science Channel has a new shape-shifting logo that goes by the name of "Morph." After creating the blog-like thing in-house, the network turned to Imaginary Forces for help to bring Morph to life. According to Fast Company, Imaginary Forces is touting the work as "the future of logo design." Ronnie Koff, a director and art director at Imaginary Forces who was creative lead on the project, says, "We're not …
Wieden + Kennedy and Droga5 cleaned up at Cannes. Fast Company has the low down. In other news, a highly selective cadre of ad people are waking up with hangovers, and making their way back to London, Sydney, New York and so on. George Parker, writing from Boise, has been there and done that. The entry fees have now become fucking outrageous. The number of categories has now gone beyond stupid. And the …
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