The new spot brings back five characters already familiar to parents and their kids–Sock Monkey, Muno, Robot, Teddy and MR. X–and imagines what summer vacation would be like with these characters at the wheel of a Kia Sorento.
Sorento Summer Vacation
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.