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Archives for 2011

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The Most Trusted Name In TV Ratings Now Working To Improve Online Metrics

It's funny, we're always hearing about how the online space is so measurable, therefore attractive to advertisers; yet, how often do we ask what exactly is being measured and by whom? Because measuring clicks is a direct marketing practice that does nothing to explain the overall value of an online ad. Enter the Nielsen Company--the firm that uses "gross ratings points," to help explain the value of an ad on a …

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Trouble Ahead, The Economy In Red

Ad Age is feeling awfully bullish. The trade magazine published an article yesterday--the same day that Standard & Poors downgraded the nation's debt rating to AA--with this headline: Why Marketers Shouldn't Worry About Wall Street's Late-Week Panic Attack. "In the months ahead, financial markets likely will be volatile, consumer confidence will remain under pressure and marketers will need a strong stomach," Ad …

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Rich Man, Digital Man

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans to digital advertising is …

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Boulderado, One Of The Finest Outposts In Adlandia

Before Crispin moved to Boulder, Sterling Rice Group and tda held court. After Crispin moved to Boulder, tda and Sterling Rice Group continue to do quite well, thank you very much. In fact, Outside Magazine just named Sterling Rice Group one of the nation's "Best Places to Work" on its annual list. The agency ranked #3 out of 50 companies. In the past year, SRG launched a large private label food line …

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A Feast For Untired Eyes

I keep wanting to click on more and more pages of Flavorwire, the blog by Flavorpill, "a network of culturally connected people." Because the site points to a multitude of visual oddities and things that make one wonder. Like "Masks for the Modern Tribe" by artist Jud Wimhurst. The contemporary masks he envisions are adorned with familiar iconography from companies such as McDonald’s and Chanel. His culture …

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Hungry Seniors Is Elder Abuse

Despite the extraordinary wealth in this nation, six million senior citizens in the U.S. "face the threat of hunger," according to AARP. Yes, our priorities are way out of line... As you can see, AARP teamed up with four-time Sprint Cup champion Jeff Gordon for its Drive to End Hunger, the first cause-based sponsorship in NASCAR history. To promote this historic initiative, Austin-based GSD&M completely …

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Californians Can Dream

California Lottery is promoting its new Set For Life Scratchers product via this spot from David&Goliath. According to the press release, the Set For Life Club is a place where anyone can get a taste of the good life, worries don’t exist, and any little “upgrade” you want is within reach. Which is laughable but not all that funny. I know lottery games provide an escape and a glimmer of hope for people, but …

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