Adpulp
Advertising News and Know-How
adidas America is a Portland player. As such, they've hooked up with Stumptown's Kamp Grizzly, the "creative collective" founded by Daniel Portrait in 2005, in an effort to help promote their Originals line. Kamp Grizzly consists of a core group of nine full-time employees including directors, motion graphics artists, 3D & VFX artists, designers, and editors. The TV spot features rappers Snoop Dogg, Big …
Continue Reading about Spotlight on NW Creative: adidas Is OG (a.k.a. Original) →
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Continue Reading about The AdPulp Poll: How Long Have You Been Hanging Out? →
Advertising is home of the loud, land of the brash. That's why Adam Lisagor, "advertising's quietest pitchman," is a hit. He's quiet and that's the kind of thing that stands out amid the noise. Let's take a look: According to Fast Company, Lisagor is now shooting TV spots, as well. The transition--from the sometimes-insular online world to the bigger, brasher universe of TV--might have been …
Continue Reading about Commercial Video And TV Commercials Are But Distant Cousins →
Wieden + Kennedy/Portland is back with more character driven narrative in support of yet another packaged goods brand. This time it's Velveeta, and the man isn't on a horse, he fits horses with shoes. According to The New York Times, the new ads are means to resonate with consumers who want simplicity, but have misgivings about meals that are too simple to make. “Our consumer doesn’t want to be slaving …
Continue Reading about Why Make A Meal, When You Can “Forge The Family Dinner” With Velveeta? →
In today's political climate, government waste is a big red bullseye. To get that target off their chest, the American Postal Workers Union is running an educational commercial about where the U.S.P.O. gets its funding. Personally, I find it sad that postal workers feel the need to defend themselves in this way. They may not be perfect, but I've always been amazed at the job they do. The idea that you can drop …
Talk about an ad budget. …
I give a shit about Whales. Big time. Thankfully, there's a new fauxganization that's encouraging me and you to Give a Shit (GaS). Some of you may be wondering why such a noble experiment has to resort to bad language. "We’re not offended by bad language," according to give-a-shit.org. "We’re offended by billions of people dying from lack of clean water. We’re offended by the rainforest being …
Continue Reading about Actress Nikki Reed Drops An Idea That Doesn’t Stink →
MUKILTEO—Co-creation--that ideal world where brands and customers play together to make something better than either party might achieve on their own--is the final topic of the day at BlogWell's summer session in Seattle. Greg Piche, Social Media Architect for Clorox, describes the Clorox Connects project, where the company solicits new product ideas from the crowd. "People like doing it, and we like people …
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