Although Bud Light has struggled during the economic downturn, it remains by far the best-selling beer in the U.S., commanding 19.1% market share at the end of 2010, according to Beer Marketer's Insights. Be that as it may, Anheuser-Busch InBev is pushing for more and it wants new ideas from a new crop of advertising minds. According to Ad Age: "We are discussing with several advertising agencies some new …
W+K/NY Cooks Up Outdoor Board That’s Really Just A Prop For An Impromptu Celebrity Event
Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal advance publicity. According to Adweek, "the billboard, under normal circumstances a totally banal piece of …
Build Audience-Centric Content Into The Mix For Stronger Connections And More Leads
I like what American Express OPEN Forum contributor, Ivana Taylor, has to say about maximizing the utility of business-to-business websites. Your website is a huge budget-friendly untapped resource that you’ve been ignoring for too long. Maybe you haven’t had the time to invest or maybe you’re just convinced that your customers don’t use your website to make their buying decisions because your product is so …
Some Ad Execs Have A Photo of Jerry Garcia In Their Office, This Guy Has A Bus
Los Angeles Times is one of my favorite newspapers. They take their Business section seriously, and I appreciate that. For instance, on weekends they run a series called How I Made It, which profiles a local business leader. This weekend the spotlight is on Michael Sheldon, CEO of Deutsch LA. About The Donny, he says, "Donny put me on a different stage. He gave me skills that helped propel my career. I've …
Citizens for a Better Tomorrow, Tomorrow Is The Real Deal
Stephen Colbert is a culture jammer. By day he lampoons conservative talk show hosts by pretending to be one, by night he runs a Super PAC, spending real, not funny, money in the Republican race for U.S. President. According to The New York Times, Colbert applied for status as a Super PAC with the Federal Elections Commission and was approved in June. “This is 100 percent legal and at least 10 percent ethical,” he …
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Wanting To Be Like Apple Is Wishful Thinking, Unless You Have A Workable Strategy In Place
Virginia Postrel recently talked to Richard P. Rumelt, author of Good Strategy/Bad Strategy and a professor at UCLA’s Anderson School of Management, about GM's desire to be more like Apple, a sentiment that's hardly unique among managers of the world's big consumer brands. According to the good professor, Apple's magic isn't magic at all, rather Apple is a showcase for perfectly conceived and executed business …
Note To Self And A Reminder To Copywriters Everywhere: Dust Off That Unfinished Manuscript
Nate Hopper at The Awl has put together a nice piece on authors who were once copywriters. "We keep you clean in Muscatine," was one of F. Scott Fitzgerald's better lines for a steam cleaner in Iowa. Salman Rushdie wrote, "Look into the Mirror tomorrow—you'll like what you see," for The Daily Mirror. Dorothy Sayers wrote "Come on Colman's, light my fire"and helped to create the Mustard Club—one of the …
Using Kegs As Canvases, What Will Pacifico Think Of Next?
Thanks to the inventive minds at Seattle-based Creature, Pacifico is always up to something. To help promote the brand's new On Tap availability, the agency cooked up an art project/travel series called "Adventures On Tap". "We had no itinerary and one purpose, to hand deliver the very first kegs of Pacifico." Damn, that's a nice line, and as someone with beer experience, I also appreciate the reach this …
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