How does brands get people to “Like” them on Facebook? You can read all about it on best practices lists by social media marketing experts, or you can see what NOT to do, care of North Social. Brands fumbling all over themselves in pursuit of follower counts are easy targets, of course, but that’s okay. […]
Archives for 2011
Ann Handley, Chief Content Officer of MarketingProfs loves Instagram, the iPhone app that encourages users to share filter-treated photos. “Instagram allows you to create visual stories with an artfulness and elegance and a special kind of gravitas that’s at the heart of good content,” Handley writes. She adds, “The images on Instagram are at once […]
Goodby Silverstein & Partners is borrowing more than a little equity in this new spot for the National Basketball Association. The Bobblehead-inspired spot uses actual footage from The Turtles’ 1967 appearance on the Ed Sullivan Show. From an ad guy’s POV, Goodby’s new spot is sort of cool. But is it cool enough to help […]
Mother Jones asked Maria Popova of Brain Pickings some interesting questions about her work habits, how her parents feel about her chosen career, her ability to stay in the U.S. on a work visa (she’s from Bulgaria), and more. Here’s a small slice of the interview with Popova: With Brain Pickings, especially, whenever I look […]
FedEx charges a good deal of money to move precious packages around the world in very few hours. It’s a high wire act, and the holidays add considerable pressure on the company’s staff to perform. Sadly, not every staffer is able to perform up to the company’s standards, a fact that will be made increasingly […]
In the course of my career, I’ve done a lot of good work for brands that simply weren’t cool. And if you’re an observer of our industry and the people who comment on it, you know that brands that are seemingly out of favor have a tougher time gaining traction — even when there’s good […]
Courtesy of Plan B.
I like these new posters from JWT/New York. Here’s the TV that goes with them. The idea seems a bit forced on TV, whereas in print there’s a desire to hear more.
From AAF Miami comes a literal interpretation of ‘the idea that got killed.” Which reminds me of something I once wrote: At any moment, your executions may be killed at random by people you’ve never met for reasons that don’t make sense.
It rarely snows in Austin, which may help explain why GSD&M is pelting its own this holiday season.