TV spots for a social network…
That’s a plus.
I have a Google+ account, but like so many services that I sign up for, it’s goes mostly unused. Because I am already committed to updating Facebook, Twitter, my blogs, Flickr, Instagram and Tumblr.
So Google needs to get my attention. They’re using celebrities to do so, then they back that up with a classic feature/benefit approach. For instance, the spots above show me that I might enjoy Hangouts, a Google+ feature that Facebook does not have.