Adpulp

Advertising News and Know-How

You are here: Home / Archives for 2011

Archives for 2011

By

Price Is An Important Sales Driver, But Brand Rides Shotgun

In 70% of package-goods categories last year, at least 30% of merchandise was sold with some kind of promotional support, according to Ad Age. However, while the percentage of packaged goods sold on price promotion increased markedly for the second consecutive year, the average volume lift per promotion fell. The declining effectiveness of price promotion already has marketers re-thinking their commitment to it, …

Continue Reading about Price Is An Important Sales Driver, But Brand Rides Shotgun →

By

Lippert Squeezed Out Of The Criticism Game, Finds Her Way To The Real Game

After two decades as an ad critic at Adweek, Barbara Lippert, 55, joins Goodby Silverstein & Partners as its curator of popular culture. "We'd always thought it would be interesting to have someone on staff whose job it would be to stay in touch with popular culture," Mr. Goodby said, because of the interplay between advertising and pop culture, as well as "be our emissary and talk about the agency" at conferences, …

Continue Reading about Lippert Squeezed Out Of The Criticism Game, Finds Her Way To The Real Game →

By

It Takes Money To Make A Show Of Money

According to BusinessWeek, Joseph Nunes, marketing professor at the University of Southern California Marshall School of Business, and two colleagues studied shifts in the styles of Louis Vuitton and Gucci handbags marketed in the U.S. before and during the recession. "Everybody was saying, 'the age of the conspicuous consumer is dead,'" says Nunes, so one might expect logos to shrink and brand identities to be more …

Continue Reading about It Takes Money To Make A Show Of Money →

By

Yet Another Facebook Story: Google’s CEO Disses FB, Says Microsoft Is The Competition

The business press loves to frame things, because frames make a nice presentation, even if they're not always factual. At the same time, it can be a mistake to take a corporate titan at his word. Let's have a look at Eric Schmidt's word, delivered in Davos, Switzerland, home of the World Economic Forum. "We have a competitor called Microsoft," he said. "Microsoft has more cash, more engineers, more global reach. We …

Continue Reading about Yet Another Facebook Story: Google’s CEO Disses FB, Says Microsoft Is The Competition →

By

No One’s Asking For Contextual Ads, But People Do Ask, And Pay For, The Help They Need

Writer, traveler and entrepreneur, Chris Guillebeau, doesn't like AdSense, the Google product that lets publishers place ads on their site in return for a trickle of change. Here's a passage from his free PDF download, "279 Nights to Overnight Success": Guillebeau doesn't run ads on his site, instead he sells Unconventional Guides in eBook form. One of his guides, "Empire Building Kit," offers to show buyers how to …

Continue Reading about No One’s Asking For Contextual Ads, But People Do Ask, And Pay For, The Help They Need →

By

The Ducks Have Been Washed In Dawn, But PTSD Doesn’t Clean Up As Neatly

The Substance Abuse and Mental Health Services Administration in collaboration with the Ad Council today expanded efforts to continue to provide information, support and resources to individuals and families affected by the Deepwater Horizon oil spill. "While the immediate crisis is over, many Gulf Coast residents continue to need support as they work to rebuild their lives after the Deepwater Horizon oil spill. It …

Continue Reading about The Ducks Have Been Washed In Dawn, But PTSD Doesn’t Clean Up As Neatly →

By

Taco Bell Gets Saucy In Lawsuit Response Ad

Folliowing up on the news of a lawsuit from the other day, a little crisis PR at Taco Bell has them taking out full-page ads in major papers and a video response on their site. Salon.com has more: The lawsuit, filed by the Alabama law firm Beasley, Allen, Crow, Methvin, Portis & Miles, doesn't specify what percentage of the mixture is meat. But the firm's attorney Dee Miles said the firm had the product tested and …

Continue Reading about Taco Bell Gets Saucy In Lawsuit Response Ad →