Archives for July 2011

The “Making Of” Video Is An Art Form In Itself

I like how today’s recording artists promote their new albums with video content, especially if when it’s a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band’s world. David Fricke of Rolling […]

From The Heart Of Compton

Court Crandall’s next film, a documentary about hope and community at Compton High School, is receiving massive press attention, largely do to an unscripted plot twist. At the center of the film is a free throw shooting contest, where the winner is awarded $40,000 in college tuition money. The contest, open to Compton High students […]

Whatever You’re Selling, Content Marketing Can Help Make The Case

Content marketing gets a lot of play in these pages. So much play, you’ve probably heard me use these words before: Every Company Is A Media Company. Sometimes the formula is expressed like this: EC=MC. There’s a lot of meaning packed into that little formula–in fact, we could discuss said meaning for hours, preferably over […]

Don’t Date Dexter

I see a lot of annoying commercials. We all do. But have you seen this commercial? I find it highly annoying. “I make sure I know, before I date.” Sorry, but a computer background check can’t tell you if the person you’re about to go out with is a good person or not. “No […]

In The Age of Transparency, A Company’s Sins Don’t Stay Hidden For Long

Rupert Murdoch is having a tough summer. First MySpace sells for a fraction of what he paid, now News of the World, a newspaper he bought in 1969, is no more. And the news keeps getting worse for News Corp. The phone-hacking scandal that has engulfed the company has now spread to The Sunday Times, […]

Look To Lincoln For Straight Shooters

Where’s the sweet spot between Madison and Vine? Could it be in Lincoln, Nebraska? Christopher Heine, a reporter for Clickz makes the case that the agency world, digital in particular, encompasses much more than headline grabbing shops like Razorfish, AKQA, Deep Focus, SapientNitro, or 360i. To compete with those coastal entities, ad men and women […]

Muzzles Required In Boulder And Miami

The agency that craves press coverage, doesn’t allow its staff to comment on industry sites. According to Ad Age, Crispin Porter & Bogusky has banned agency staff from engaging in dialogue on sites — whether it’s positive or negative. “We tell everyone do not comment on another agency’s work,” Rob Reilly, worldwide chief creative officer […]

Milk Makes Marriages Stronger

Are you a man living with PMS? That’s the question the California Milk Processor Board is asking California men this summer. Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners, the new campaign consists of billboards and wild postings, radio ads on National Public Radio, banner ads and tools on Facebook, Twitter and Pandora.