Look To Lincoln For Straight Shooters

Where’s the sweet spot between Madison and Vine?

Could it be in Lincoln, Nebraska?

Christopher Heine, a reporter for Clickz makes the case that the agency world, digital in particular, encompasses much more than headline grabbing shops like Razorfish, AKQA, Deep Focus, SapientNitro, or 360i.

To compete with those coastal entities, ad men and women between Appalachia and the Rockies tend to shoot their campaign pitches with proverbial guns locked and loaded. And every once in a while, explains Charles Hull, managing director at Archrival in Lincoln, NE, client relations can literally mean bringing out the bullets.

“A few weeks ago, we had a big project meeting with client reps coming in from Europe and Los Angeles for a three-day strategy session,” Hull told ClickZ News. “To have some fun, we took them out in the country to fire semi-automatic assault rifles at a huge assortment of fruit. It was the highlight of their trip, and something they still talk about. [It’s] tough to do that in Los Angeles or New York City.”

Lincoln, of course, is also home to Bailey Lauerman, Swanson Russell and one of the funniest men on Twitter, Tim Siedell. Siedell is also co-founder of Fuse Industries and the author of Marching Bands Are Just Homeless Orchestras, Half-Empty Thoughts Vol. 1.

It’s enough to make a guy from Omaha take note.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.