Rupert Murdoch is having a tough summer. First MySpace sells for a fraction of what he paid, now News of the World, a newspaper he bought in 1969, is no more. And the news keeps getting worse for News Corp. The phone-hacking scandal that has engulfed the company has now spread to The Sunday Times, […]
Archives for July 2011
Where’s the sweet spot between Madison and Vine? Could it be in Lincoln, Nebraska? Christopher Heine, a reporter for Clickz makes the case that the agency world, digital in particular, encompasses much more than headline grabbing shops like Razorfish, AKQA, Deep Focus, SapientNitro, or 360i. To compete with those coastal entities, ad men and women […]
The agency that craves press coverage, doesn’t allow its staff to comment on industry sites. According to Ad Age, Crispin Porter & Bogusky has banned agency staff from engaging in dialogue on sites — whether it’s positive or negative. “We tell everyone do not comment on another agency’s work,” Rob Reilly, worldwide chief creative officer […]
Are you a man living with PMS? That’s the question the California Milk Processor Board is asking California men this summer. Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners, the new campaign consists of billboards and wild postings, radio ads on National Public Radio, banner ads and tools on Facebook, Twitter and Pandora.
There’s no VO in this spot from Presidential Candidate and former New Mexico Governor Gary Johnson, but it speaks volumes about how the Republican nomination is shaping up.
The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef […]
“Marketers don’t need agencies.” So says Mark Wnek, a man with a storied agency career, including a run as Chairman and Chief Creative Officer of Lowe New York. He thinks brands will benefit from bringing much of the work in-house. Brands investing in their in-house capabilities is nothing new, but the level of complexity and […]
Adweek’s deputy editor, Chip Bayers, sounds off in his cover story on some of today’s biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves […]
Lewis DVorkin of Forbes is excited about Storify, a new service that makes it easy for journalists and others to search, grab and assemble content snippets from the Cloud. [View the story “Social Startups Take It To The Bank In Series Of High Priced IPOs” on Storify] Storify’s co-founder, Xavier Damman, says, “Smartphones and social […]
Four Points by Sheraton, a Starwood brand, is eliciting travel stories from its audience in a new Facebook-based promotion. Those with compelling stories can enter the “Win $25K” contest via Four Points’ Facebook page now through August 10th. Here’s a sample entry on Facebook: Late one night, I go to a small hotel, walk up […]