Archives for March 2011

By Now, You Know You Need Content. But Where Does Content Come From?

Rebecca Lieb, writing in iMedia Connection, says “Interruption-based marketing will never go away, but it’s receding — quickly.” She has data to back up her claim. Last week, the Custom Content Council, in conjunction with Roper Affairs, released a study of custom content. It indicates a hockey-stick demand for content on both the consumer and […]

Fanta Is Totally Serious About Being “Less Serious”

Fanta is one of the most important brands in the Coca-Cola stable, along with Sprite, Diet Coke and Coke. With more than $12 billion in retail sales, Fanta, is the second-largest sparkling beverage brand for the company outside of the U.S. surpassing 2 billion unit cases worldwide. To further grow the brand, Fanta is taking […]

May MySpace Be A Lesson To Us

My, how MySpace has fallen down and down the rabbit hole of no return. The site was briefly valued at $12 billion in 2007, whereas today MySpace will be lucky to sell for a fraction of the $580 million News Corp. paid for the site. Because the audience has fled to other, sunnier, shores. According […]

To Hell With Brian Wilson’s Beard, Let’s Play Ball

We are just three days away from the opening pitch of the 2011 Major League Baseball season. Ergo, it’s a good time to view some baseball commercials. Here’s one from Swirl in San Francisco. Here’s another Giants-related spot for a video game. According to Wikipedia, Giants pitcher Brian Wilson has a mohawk hairstyle and while […]

Good With A Stick, Good With A Mic

Easton Sports is launching the Dream Crazy Tour, offering baseball, hockey and lacrosse players the chance to be national ambassadors of their sport. Easton is accepting video auditions for on-air hosts at until Monday, April 11, 2011. “We’re looking for people who can truly embody their sport in a way that has never been […]

Holy Hotchkiss, Preps Pop Up

No, it’s not Biff and Muffy’s new home. It’s a pop up retail with a preppy twist. According to Showbiz-i, Tommy Hilfiger, in a collaboration with Preppy Handbook author Lisa Birnbach, have built an 800 square foot traveling beach cottage which will serve as a pop up retail store. The cottage debuts next month in […]

“The More You Make, The Less Taxes You Pay” Is A Fast-Burning Wick

The nation’s largest corporation is also the best in the U.S. at skirting taxes. Despite profits of $14.2 billion in 2010, General Electric did not have to pay any U.S. taxes last year. According to The New York Times, “Its extraordinary success is based on an aggressive strategy that mixes fierce lobbying for tax breaks […]

Nobody’s Winning At This Kind Of Game, We’ve Got To Do Better, It’s Time To Begin

Simon Dumenco, the “Media Guy” at Ad Age, does a nice job defending The New York Times’ move to charge for access to the articles on its web site. The Times’ “paywall” goes up today. Dumenco’s position is in direct opposition to Cory Doctorow’s. The BoingBoing blogger and sci-fi author predicts, “This won’t work.” In […]