Holy Hotchkiss, Preps Pop Up

March 28, 2011 By

No, it’s not Biff and Muffy’s new home. It’s a pop up retail with a preppy twist.

According to Showbiz-i, Tommy Hilfiger, in a collaboration with Preppy Handbook author Lisa Birnbach, have built an 800 square foot traveling beach cottage which will serve as a pop up retail store.

The cottage debuts next month in Manhattan. It will then pop up in Paris, Milan, Amsterdam, Stockholm, Tokyo, Madrid and Belgium–because foreign cultures long to be exposed to old school New England values (as interpreted by a fashion brand, like Ralph Lauren, with no real roots in that world).

Comments

comments

Filed Under: Retail
About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.