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Holy Hotchkiss, Preps Pop Up

March 28, 2011 By David Burn

No, it’s not Biff and Muffy’s new home. It’s a pop up retail with a preppy twist.

According to Showbiz-i, Tommy Hilfiger, in a collaboration with Preppy Handbook author Lisa Birnbach, have built an 800 square foot traveling beach cottage which will serve as a pop up retail store.

The cottage debuts next month in Manhattan. It will then pop up in Paris, Milan, Amsterdam, Stockholm, Tokyo, Madrid and Belgium–because foreign cultures long to be exposed to old school New England values (as interpreted by a fashion brand, like Ralph Lauren, with no real roots in that world).

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About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

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